One of my favorite fashion icons Iris Apfel has been having trunk shows selling her jewelry collection. She has the largest costume jewelry in the world and is sharing it. Her style is so eccentric and eclectic. Iris has been using her iconic status to make strides in the fashion industry. Before she came out with her collection at Macy's, Iris had several trade shows to build her brand and gain customer interest. She also designed exhibits based on her style.